- Large-Scale, End-to-End, Public Services: Expert in driving large-scale projects, with proven track record of launching two public services
- User Centricity & Research: Led 200+ research sessions. Leveraged mixed-method approaches, including in-depth interviews, usability testing, diary study, journey mapping, survey and etc
- Inclusive Research and Design: Led research with under-represented user groups, including  individuals with accessibility and assisted digital needs. Success
- Market Proposition: Supported Deloitte’s transition in customer
service strategy by facilitating workshops with 15 senior leaders
- Stakeholder Management: Managed various types of stakeholder relationships, including 12 nation-wide businesses as service delivery partners
- Performance Award: Nominated as 'Value Hero' for 3 consecutive years

- Business Proposition: Conducted market analysis and defined product proposition. Created roadmap for strategic development
- Product Design: Led design and development of a digital product from the ground up. Transformed concept into a functional product
- User Growth: Drove user growth by implementing targeted social media campaigns to recruit early users. Achieved over 50,000 pieces of user-generated content, establishing the product as an active content platform with high engagement

- Product Management: Led the development of a native instant message product
- Cross-functional Collaboration: Worked closely with marketing, design, research and development team

- Innovation: Launched a mobile product from concept that focuses on a driving behaviour analysis which currently remains as a fundamental part of Amap, an app that services over 280 million daily active users
- User Experience Design: Solely led UX design by translating complex product requirements into user-friendly user flows and wireframes

Product Design for Major Tech Clients: Designed digital products for high-profile clients such as Etisalate, Huawei and OPPO