Abnormal Market
Redefining the majority
client/partner
Independent
year
2020
keywords
Inclusive Design, Critical Design, Neurodiversity, Experience Design

Abnormal Market is a critical design discussing the definition of normality and abnormality and challenging society's the attitudes towards people that are usually referred minority, such as those with learning disabilities and autistic people.

When we're talking about autism, we are talking about the certain characteristics they display including

being very passionate about a specific topic,

difficulty getting on with people,

enjoy solitary time,

benefit a lot from having a schedule,

logical way of thinking and

dislike changes.

Together they define the group as the opposite of normal. But if we deconstruct ourselves defined majority, we can see a list of characteristics too, and some are usually hidden from other's sight.

We wrapped up these insights to a manifestation of market, where people can collect the characteristics, that are often hidden, as badges and get a receipt with the characteristics listed.

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